Purely genius handcrafted skin care from Iceland

With a profound respect for nature, science and beauty
We promise to create safe skincare solutions for the globally conscious.

Through her work on biology of marine organisms, Dr. Gudrun Marteinsdottir, Professor at University of Iceland, became increasingly inspired by the hidden healing potential of marine compounds derived from seaweed and other marine organisms.
Also experiencing discomfort from skincare products, Gudrun initiated a research into safety of cosmetic ingredients.
In a recent interview she said “Of course things have improved, but in 2005 when I became interested in the science of cosmetics, my findings were scary. Most products contained a number of cruel compounds, some which were straight out toxic and even confirmed to have cancer causing potential. Today, many companies have cleaned up their formula; however despite that it is hard to find products that contain no cruel compounds. This is important as many chemicals are absorbed through the skin where they may harm our organs and endicrine systems”.
Since 2005, it has been Gudrun’s mission to develop skin care that is totally safe both for the skin and the inner body. Experiencing the awesome potential and quality of the Icelandic seaweed and medicinal herbs and the outstanding performance of formulae that were made from such high quality and pure ingredients, she became inspired to create a whole new approach to the world of skin care products. Over a four year period she re-designed the concept of skin car formula by replacing all toxic and synthetic stabilizing compounds with naturally derived waxes, esters, oils, bioactives and anti-microbial compounds. In 2012 she joined forces with her husband, Dr. Kristbergsson Professor in Food Sciences at the Univ. of Iceland, who had been doing research on natural bioactive and functionally novel food compounds since his graduation at Rutgers University in 1983. Together they initiated a transfer of massive data and research outputs from the food science research into the TARAMAR skin care and today, the outcome, which is more similar to food than the main stream skin care formula, can be experienced in the TARAMAR Beauty and the TARAKIDS lines.
Using the antioxidant and immunomodulating properties of the Arctic Seaweed and Medicinal herbs, Gudrun and Kristberg have designed a skin care line that has potent anti-aging properties, contains only a very limited number of ingredients that are all sustainable and is completely free of all toxins.
The thought and care poured into our products benefits both you and the planet. They’re environmentally friendly – and human friendly.